WinnerOnline-Editorial

While CryptoLogic and PartyGaming announced a licensing agreement, UK online gambling company William Hill and online gaming software provider Playtech were announcing a deal of their own.

Under terms of the Will Hill-Playtech deal, William Hill acquires, "assets, businesses and contracts comprising an affiliate marketing business, customer services operation and gaming brands and websites, from Playtech."

The new agreement sees the introduction of the new William Hill Online and sees the new entity enter into online poker and casino software deal with Playtech with William Hill Plc holding a 71 percent stake in the new William Hill Online.

With the new deal, William Hill Online will be, as stated in a release:

- the leading European online gaming and sports betting business,

- the clear leader in online gaming and sports betting amongst UK land based gaming and betting operators and

- well positioned to accelerate online revenue and profit growth in the UK and across Europe.

"This transaction is a transformational step for William Hill consistent with our stated strategy to increase online gaming and international earnings," said William Hill Plc CEO Ralph Topping.

"The transaction generates significant shareholder value and enhanced growth prospects for William Hill."

On top of that, William Hill Plc announced that former Leisure & Gaming CEO, Henry Birch will be the new CEO of William Hill Online.